Daisy Chain Festival

Design

Daisy Chain Festival

Field of Flowers

Experiential Design

For the debut edition of the Daisy Chain Fields festival — a 45,000-person event that raised $20 million for charities protecting women and girls — I designed and led the build of Field of Daisies: an immersive landscape that turned an open lawn at Irvine’s Great Park into an oversized, dreamlike flower field.

The brief was as much hospitality as spectacle. On a scorching Southern California day, the space had to read as a larger-than-life garden from across the field, and work up close as genuine respite — shade, seating, and soft places to land in the middle of the crowd.

Daisy Chain Festival
Daisy Chain Festival
Daisy Chain Festival
Daisy Chain Festival
Daisy Chain Festival
Daisy Chain Festival
Daisy Chain Festival
Daisy Chain Festival
Daisy Chain Festival
Daisy Chain Festival
Daisy Chain Festival
Daisy Chain Festival
Daisy Chain Festival
Daisy Chain Festival
Daisy Chain Festival
Daisy Chain Festival
Daisy Chain Festival
Daisy Chain Festival
Daisy Chain Festival
Daisy Chain Festival
Daisy Chain Festival
Daisy Chain Festival
Daisy Chain Festival
Daisy Chain Festival
Daisy Chain Festival
Daisy Chain Festival
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